Animal Naturals Stocking Distributor

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About K9Power®

We believe it is important for our customers to understand who we are, what we stand for and how our company was founded. The internet can be a great place to search out information and products but most typically lacks the personal touch many of us long for.

K9Power® was founded on the notion that pet owners should have access to top quality food and supplies at reasonable prices!!

Our “conventional business” structure has certainly helped pave the way to our great success. We pride ourselves on our strong customer service skills and we strive to make your internet visit with the best it can be, with the very best products, a safe, secure and user friendly eCommerce store and the customer service you want and deserve.

First and foremost; we are ‘Dog Enthusiasts’– training, showing, puppy raising and breeding for 30 years and we are here to help you achieve optimal results through use of our products! We’ve competed in the schutzhund dog sport, agility, and national competition for over 20 years as well as a former Police K-9 Handler!

Here's our story....

In The Beginning:
  My interest in the German Shepherd Dog began in 1975 while training my first Police Service K-9, "Blackjack" from puppy to certification and ending my handling career with 'Bocephus' in 1993. After many years of training, handling and certifying police service and detector dogs, my interest in the sport of Schutzhund grew from a part time hobby into a full time passion and our commitment and passion for the sport continues today. Most recently, my wife has confessed her new love and obsession to me….dog agility!! So, as you most likely have noted, we are true “dog people”!

Nic's Story and the Birth of K9Power®  In 1995 my competition dog Nic de Zennevallei, suffered a debilitating shoulder injury requiring surgical repair of his bicep tendon. I happened to read an article written by Bob Fritz (Owner of Animal Naturals) on canine athlete nutrition. That article made such an impact on me, I decided to contact Bob for guidance regarding Nic's rehabilitation. Bob aggressively guided us in the right direction with a nutrition and conditioning program that dramatically reduced inflammation due to surgery and even more importantly, preserved Nic's muscle mass while slowly building shoulder strength.

Nic's overall health and condition progressed to a level that I never believed would have been possible and far exceeded his condition prior to the injury. The following fall we were back on the field and placed 1st in the New England Regional Schutzhund III Championship (291V) with a High in Trial, High in Obedience and High in Tracking. Also, that year we ranked 6th overall in the U.S. and were chosen to represent United Schutzhund Clubs of America in the American Working Dog Federation Championships. In 1999, we received the USA Gold Sports Medal.


Nic de Zennevallei "SONNY" 23x SchH/IPO3, FH
1996 New England Regional SchH3 Champion (291V)
Ranked 6th overall in the U.S.
"Once In A Lifetime"
10/4/1989 - 10/20/2000


K9Power Today:
  In 1995, Bob Fritz recruited me as one of his distributors and was born. At that time, very few people were familiar with canine nutritional products for working dogs. That small business has evolved from selling canine nutritional products to our friends, family and dog club members, into a fast growing, highly reputable, one-stop-shop for your convenience.





Your shopping experience with K9Power is extremely important to us. We will always strive to make it the best it can be. Along with offering our customers the finest products available at the best prices, we will always welcome your feedback on our customer service!

Our Commitment
We believe in old-fashioned customer service!
We believe in educating ourselves and our customers on a constant basis.
We believe in giving back to the community.
We believe in high quality products, and ONLY high quality products.
We believe in offering value, all the time!
We believe pets are part of the family!
We believe honesty is the only policy.
We believe in happy, healthy fun relationships between dog and owner!



We know what it takes to bring your dog to excellence, because we’ve done it! Our clients consist of the top show kennels, top breeders, world and national level Schutzhund and agility competitors, movie celebrities, top working dog enthusiasts and even Hollywood movie production companies!

Best Regards,

John & Carol Sequino