K9-Power is the Authorized Distributor for Animal Naturals Inc. and was founded by true canine enthusiasts whose experience and passion for dogs inspired a business to deliver superior health and nutrition products. For two decades, K9-Power has experienced impressive growth working closely with Bob Fritz, CEO/Founder of Animal Naturals, Inc. We have played a collaborative role in the product development of Animal Naturals, and as a result, have a deep knowledge of the product line. Animal Naturals founder Bob Fritz has been developing breakthrough nutritional products for athletes and active people for more than 30 years. He is a pioneer in human sports nutrition, having created such products as Carboplex, Caveman Diet, Cytomax and most recently Muscle Milk! Animal Naturals is currently petitioning for its NASC (National Animal Supplement Council) Certification.